ChatGPT usage for Ecommerce

Possible ChatGPT usage for Ecommerce is extremely wide, since the texts ChatGPT produces are at times almost indistinguishable from texts written by humans. It can definitely serve as an excellent source for unique and rich content for your store or your products on a marketplace.   

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High quality content is one of the keys to success for any online store. Whether it is an enticing product title, engaging and detailed product description, navigational tags to improve product discoverability and SEO, or any other text shopper might encounter, It is important that text will maintain at least a minimum standard of quality.  

With the recent rise in popularity and functionality of AI chatbots, it seems these may be helpful in creating text content for exactly such purposes. For instance, ChatGPT can suggest a list of relevant keywords and then create a unique product description containing these keywords. Since the texts ChatGPT produces are at times almost indistinguishable from texts written by humans, ChatGPT usage for Ecommerce is extremely wide and it can serve as an excellent source for unique and rich content for your store.   We have referred to some of the potential usages of ChatGPT for you products on marketplace in our previous post

What is ChatGPT?

When asked “What is ChatGPT?”, this is what ChatGPT has to say: “ChatGPT is an AI-powered language model developed by OpenAI. It is a variant of the GPT (Generative Pretrained Transformer) architecture, trained on a massive amount of text data from the internet, to generate human-like responses to natural language text inputs. The model has been trained to perform a wide range of language tasks such as text generation, translation, question answering, summarization, and more. The goal of ChatGPT is to assist users in having human-like conversations and provide information on various topics.”

All the data ChatGPT uses comes up only until 2021, so it does not have access to current news and events. 

What Makes ChatGPT’s Texts So Human-Like?

In essence, ChatGPT is built on top of OpenAI's GPT-3 family of large language models and has been fine-tuned using both supervised and reinforcement learning techniques. You can visualize a network of connected boxes, where the one box’s output is the next box’s input. 

This a schematic representation of how a neural network looks like:

As a box receives an input, it analyzes the data and produces an output in accordance with its predetermined parameters. 

Coming up with the relevant parameters is the process of learning or training: once the network produces an output, a human must review it and adjust the parameter in order to receive a better result. This cycle is then repeated many times, until the network produces the satisfactory results.

The question is how this process can produce such human-like responses.

Human languages are largely governed by unique sets of rules. With sufficient familiarity with a given language, a person may predict the next word or words in a given sentence, solely based on prior context. ChatGPT works in the same way - based on its prior training, it can predict what reply is the most relevant to a given question. Now combine that with the fact that ChatGPT has learned more than 400 billion different words, and more than 170 million ways to organize words into sentences, and you can begin to understand how ChatGPT’s answers are so human-like.

For instance, when you ask a person what sound a horse makes, they would probably either say “neigh” or actually make the sound. ChatGPT correctly chooses the easier answer: 

How to use ChatGPT

The first step is to sign up to ChatGPT. After logging in, a chat window will appear, where users can enter their queries.    



Simply write whatever it is you would like to know, and hit enter. ChatGPT will provide a reply within seconds, as if typing by itself. For instance, you can ask ChatGPT to suggest a creative idea for a Christmas sale:

Next, you can get even more specific. For instance, when preparing for a Christmas sale, sellers can ask ChatGPT what are the most popular products during the holiday season:

Sellers can continually refine their queries in order to get more specific responses.

It is important to note, however, that despite ChatGPT’s skills and human-like responses, a human must always go over the responses. One reason is that the text produced by ChatGPT might contain errors or mistakes. The second reason is that many online services, Google for example, prohibit the use of texts generated by AI. That is why all the text produced by ChatGPT must be revised and edited before publishing. 

How to Use ChatGPT to Create Product Description

The significance of Product Description

Product description is a critical element of any product listing. The description should be engaging and informative, enticing shoppers and helping them make an informed purchasing decision. High quality product description is not only important for driving up conversion rates, but it also helps foster brand loyalty among shoppers, which in turn helps increase sales and minimize returns.

A study conducted by Shotfarm found that:

• 78% of consumers say the quality of product content is very important when making purchase decisions.
• 25% of consumers say they have abandoned a purchase because of poor product information.
• 87% of consumers say they would be unlikely to consider a retailer again if they provided incorrect information for a purchased product. 

How to Create Product Description Using ChatGPT

One ChatGPT usage for Ecommerce is to use ChatGPT to easily create product descriptions for the various listings. Simply give ChatGPT the attributes and values of the product, and it will give back a complete product description.

For instance, a seller may enter the following query: “create a product description for women's dress, size small, short sleeves, knee length, color Beige, made of Polyester”. This is what ChatGPT was able to produce:

The results speak for themselves. ChatGPT was able to produce a fine, human-like product description that is almost ready for publishing. 

In addition, sellers can use their existing product descriptions as a data set for ChatGPT, resulting in a much more consistent style of writing that is unique to the store. 

But with all its potential, it is alway important to keep in mind that ChatGPT is not human. It might produce high quality descriptions, but it cannot replace human creativity, and it is sometimes prone to errors. A human must always review the texts ChatGPT produces, and make any necessary edits and corrections. 

How to Use ChatGPT to Optimize Current Product description

Sellers can also use ChatGPT to suggest optimization edits to the currently existing product descriptions. Simply give ChatGPT the current description, and give it specific rewrite instructions.

For instance, you would like to make this description of a PlayStation 5 controller more informative:

Again, we remind you that the final text should be reviewed and rewritten one final time before publishing, in order to remove any errors and risks of the text being flagged as AI-generated. 

How to Create a New Description For a New Product Using ChatGPT

Whenever a new product is brought to the store, the sellers must create the product description from scratch. Of course, ChatGPT can assist you in this. It is important to keep in mind, however, that ChatGPT only uses data from up until 2021, so don’t bother asking things like “what were the 2022 best selling climbing shoes?”

Seller can use ChatGPT, however, to ask question about the product, that don’t have any time element, such as: 

• What is the importance of climbing shoes?
  
• What materials are climbing shoes made of?
  

 

Then combine all the information you gathered with the manufacturer’s information, and ask ChatGPT to create a product description:

Once again - remember to review and edit the text before publishing, as it may contain errors, or will be flagged as AI-generated text. 

But this covers only the product description of one single product. In an online store that sells thousands of products, going over each product and creating an individual description is too time-consuming.

Fortunately, there is a very simple solution. By tagging products with navigational tags that correctly reflect their values and attributes, we can ask ChatGPT to create product descriptions based on the different navigational tags (rather than specific products), thus allowing sellers to create descriptions for  thousands of products in an instant.  

Summary

Since we have gone a long way explaining how impressive ChatGPT is, we will let it take the stage and explain how it can help online sellers with their product description: 

Every online seller can and should harness the capabilities of ChatGPT to help them improve their content. As the quality of text is highly important and ChatGPT usage for Ecommerce is extensive, begin improving your content with the help of ChatGPT, and watch your sales grow.