Findability and discoverability on marketplaces

Both discoverability and findability are important, as they serve a slightly different purpose and different types of buyers - browsers and searchers. Here are a few tips how to improve...
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Marketplace search optimization

Marketplace search optimization

Marketplace search optimization (MSO) can have a significant impact on the performance of marketplace listings. The right adjustments can help your products appear at the very top of the search result page. Though many marketplaces mandate a certain data entry to facilitate the optimization, many sellers are still unaware of MSO potential to boost performance…
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Dairyu online store drives sales 12.4% up

Dairyu online store drives sales 12.4% up

Dairyu online store drives sales 12.4% up for the tagged product listings compared to the non tagged product listings in the same period of time. Page visits are 14.6% up and conversion to sale more than doubles. (more…)
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Want to drive your Ebay sales? Optimize your item specifics.

Want to drive your Ebay sales? Optimize your item specifics.

Sellers who wish to boost conversion rates and increase their listings’ exposure on Ebay and beyond, should keep their listings’ item specifics optimized, which means filling as may as possible with the values that are as clear as possible. In short  - want to drive your Ebay sales? Optimize your item specifics. (more…)
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Cox online fashion doubled its visitors traffic

Cox online fashion doubled its visitors traffic

Cox online fashion doubled its visitors traffic for the tagged product listings compared to the non tagged product listings in the same period of time. Similar improvement gap observed in unique users statistics. (more…)
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Rank higher in Ebay search

Rank higher in Ebay search

Much like Google, Ebay tightly keeps Cassini’s algorithm confidential, to prevent any manipulation. However, in this article we will examine what is known about the algorithm, and how to use it to rank higher in the Ebay search results. (more…)
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Ebay title optimization elements

Ebay title optimization elements

The survey’s main goal was to study how product titles characteristics, such as length, content etc. impact sales. The survey also sought to measure the various Ebay title optimization elements and how using keywords in the title affects the product's performances. (more…)
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