Product descriptions in marketplace SEO

Ebay’s automatic good till canceled policy is not that bad. In fact, it is a good policy that can really help sellers who know how to utilize it and implement it in their Ebay SEO practice.  (more…)

While paid marketing campaigns end when the money stops, marketplace SEO keeps on pushing products sales regardless of any marketing campaign, at a very low one-time cost. This is why marketplace SEO is so important. (more…)

The regular Ecommerce SEO also focuses on the content, but it also deals with the page structure, linkage, meta data, URL and more page aspects. While these are very important - sellers usually have little to no control of these parameters on the marketplace listing page. Hence the difference between the marketplace SEO and Ecommerce…

The ecommerce marketplace is a very crowded and highly competitive world. Sellers often sell the same products, competing over the same potential customers. That is why sellers must invest in marketplace SEO in order to win this race. (more…)

Cox online fashion doubled its visitors traffic after the initial deployment of Xtag. We revisited Cox online fashion with 6 months follow up study to see the impact of the continuous effort to improve company's product meta data on Rakuten marketplace. (more…)

One of the most important things you have to do when you build a marketplace category structure - test it. Tree testing provides quantitative data and deep insights. The ease of product findability can be properly estimated, by looking at the time and number of attempts it took the users to find what they were…