Product data feed optimization

SEOEcommerceTagging
By Yuval Ginor, Jul 19,2021

Product data feed optimization is done by ensuring that all of the products are correctly and completely tagged with all their relevant attributes and values. Such optimized product data helps create a uniform and accurate product information feed that translates to a better user experience.


As ecommerce becomes more and more popular and accessible, branching out to multiple channels, the product information that sellers provide becomes the key to a successful operation. Not only the sellers need to provide the product information, but the quality of the information determines how successful the online store is going to be. 


It will not be surprising to anybody to know that if a seller provides poor information about the product, subsequently the sales performance of this product would be poor. Today’s online shoppers have developed high standards and they want their shopping experience to be engaging and seamless. Sellers can achieve this by providing attractive product descriptions, choosing relevant keywords for marketplace search, etc., but all these require complete product data that will be compatible with each channel. In the highly competitive world of ecommerce, the price of not putting in the effort in creating good product content is seeing your customers leave to your competition or other marketplaces.


Product data optimization can help sellers better cater to the customers’ needs, boost product performance and improve overall shopping experience. If you are wondering what product data optimization is, this article is just for you, as we will explain things you need to know about it.


What is product data feed optimization?


Product data feed optimization is done by ensuring that all of the products are correctly and completely tagged with all their relevant attributes and values. Such optimized product data helps create a uniform and accurate product information feed that translates to a better user experience. As the name suggests, product data optimization means optimizing the existing product information, not creating it from scratch. Sellers should always maintain their product information in good order, and constantly optimize it.  


Why do I need to optimize my product information?


As mentioned above, if a seller provides poor product information, the product’s performance would be poor as well. In the omni-channel ecommerce world, each channel has its own rules as to the content of the product information feed they accept, and creating a disorganized feed may first of all lead to the feed rejection or partial rejection. And even if it is not rejected, it will probably perform very poorly, as such products would be less likely to be surfaced by a search engine and less likely to be discovered in a regular browsing. Poorly organized information is likely to frustrate potential customers and drive them away.


Three main pros of optimized product data:

  • Improves findability, increases click through ratio and boosts conversion rate: A complete and accurate product information feed will show up higher in relevant search queries than a messy one. Good product data also provides potential customers with all the information they need to make a purchase. 
  • It is much easier to manage the product information feed when the information is full, uniform, and easy to access. Optimizing the product information feed helps sellers manage their feed better, easily make necessary adjustments, and learn much more about their customers’ preferences. 
  • Improves shopping experience: Product information is what helps online customers to make a decision to purchase the product. Knowing this, sellers should optimize their product information feed to cater to their customers’ needs, improving their experience and increasing their chances of returning.  


What does an optimized product information feed look like?


Product information feeds are versatile and there are many ways to do it well, each one has its focus on something else. However, there are three common features that help you identity an optimized feed:


Uniform


Following optimization, all the attributes and values you offered in the store are uniform tagged with the same tags. For example:




Such uniformity makes it much easier and simpler for sellers to manage their product information and tweak it as necessary, and also makes it easier to upload the product information feed to other channels.  

 


Complete


An optimized feed means that no important attributes and values were overlooked when tagging the products. It is very important for sellers to upload fully tagged feeds to the different channels, otherwise, they run the risk of having the feed rejected for missing vital information. 




Compatible


As mentioned above, each channel has its own strict rules as to what information is mandatory. For instance, some marketplaces require a minimum number of characters in the product title, while other places have no minimum or maximum requirements. Some channels allow custom values for attributes while others define a finite value list. Each channel is unique in this manner, and it’s very important for sellers to keep up with the requirements of each, and upload feeds that are perfectly compatible with each channel’s terms.




How Lisuto helps seller optimize their product data feed


Lisuto combines technology with deep ecommerce consumer product knowledge helping sellers optimize their product data and extract much more out of the online store. Using proprietary AI technology, Lisuto goes through the existing product information, making necessary corrections and completions, bringing the quality of the sellers' product feed up to highest standard in terms of uniformity and completeness, making it perfectly optimized for each channel and for the user's eyes.

 


Optimizing product information and constantly adjusting it to meet the demands of different channels is hard and time consuming. The solutions Lisuto offers can save you a whole lot of time and boost store’s performance.

 


Lisuto adjusts the sellers’ feed to meet the requirements of each of the sales channels. As each channel has its own rules, the task of learning them all, and then keeping constantly up to date, can be too much. Lisuto takes the burden off sellers’ shoulders.

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